Planning and establishing objectives is critical to the project. I can help translate ideas and goals into a cohesive action plan.
UX is a big part of the process in order to have a successful product. I can organize requirements and map out an elegant solution.
Utility is essential, but the goal is a meaningful connection. I balance logic and emotion to correctly communicate your brand.
As a designer for over a decade, I have learned important lessons about the digital landscape–which is how to think with empathy and design with curiosity. Imagination should be tempered by practical design; and that no matter how pretty the design is, it only works if people can actually use it.
There is a reason brand strategies today begin at digital. It’s because people’s primary interaction with brands takes place here. I will work to understand your business and your goals and to come up with solutions to the complex problems. Together, we will adapt in an evolving landscape–through a process that’s open and collaborative.
Do you need advice on how to elevate your products user experience? Or maybe how people perceive your brand online? I can provide recommendations and help you see the next steps.
Before you can begin your project, you’ll need to know who you’re designing for and how you can be relevant. I’ll work with you to discover what’s needed, then build a strategy to stake your claim.
Successful products solve problems but building them successfully has its own. There is a school of thought that ideas are just that, ideas–and its all about the execution. Designing it the right way improves the chance for success.
Great products go through a significant amount of testing during development. I am a part of this process to ensure consistency with the strategy and objective.
"Having now worked together on several design projects, I immediately acquired a deeper appreciation for Ben as both a creative problem solver and business strategist. Ben takes on each project with a founder's mentality, giving critical evaluation to each design element and the impact it will have on the broader goals of the organization. Maybe most importantly, Ben's willingness to contribute and collaborate has been invaluable to me personally and also to the teams I represent."
Ben's expertise and out-of-the-box thinking were vital to the success of launching our client’s rebranding campaign.”
“Ben understands visual language and can take concepts and expand them across interactive time zones with remarkable facility. I’m always impressed with his work.
“Ben took our very unique business requirements, and translated them into exactly what we’d envisioned. The application is highly flexible and sophisticated, yet simple and easy-to-use for the end-user.”
"Ben is very hands on, gets very engaged in the mix, treats each project like as if it is work being done for himself and at the end of the day delivers great value. The added advantage is he looks at things from a broader business perspective."
"Ben brings web sites to life with his designs. He jumps into projects head-first, executing the client's vision and digital strategy while staying ahead of the curve. Ben's attention to detail shows through his work."